Turn the people who search for you on local search and maps into regulars. Build a free Business Profile for your storefront or service area, then keep it fresh with photos, posts and offers.
Get startedThree things every business profile gives you, without monthly fees.
Create and maintain a Business Profile at no cost. No upgrades hidden behind paywalls.
Manage your profile from local search and maps. No separate app, no extra learning curve.
Add hours, photos, posts and offers to help customers know what makes your place yours.
A profile is often the first thing a new customer sees. Give them the right details, in the right order.
Phone number, opening hours, address, services. Customers shouldn't have to hunt for the basics.
Logo, photos, product highlights — your profile is your front window when nobody's walking past.
Cover photo, profile logo, three to five interior shots. That's enough to look professional from day one.
Family-run, woman-owned, LGBTQ+ friendly, accessible — let customers know who you are before they walk in.
Use posts, offers and review responses to keep your profile alive between visits.
Post a weekly special, an upcoming event, a seasonal offer. Posts surface inside local search results — they're not just sitting on your profile.
Replying to reviews — both glowing and not — signals that someone is paying attention. Most independent businesses see review velocity grow once they start replying.
Built-in insights show what people search for to land on your profile, what they do once they find it, and where they're coming from.
No. Creating and maintaining a Business Profile is free. There are no premium tiers and nothing locked behind a paywall.
Most businesses verify by phone or video within a few business days. Some are eligible for instant verification at signup.
Yes. You can manage multiple locations from a single account, including bulk edits for hours, photos and attributes.
No. Your Business Profile works as a stand-alone presence. If you have a site, you can also link it from the profile.
Set up your free Business Profile in less than five minutes.
Get started